Fifty Shades of Grey was set to be one of the biggest films of 2015. Sam Taylor-Johnson’s adaption of E.L. James’ erotic novel was projected to make $60 million in the first weekend, and expectations were sky high. Two sequels were already greenlit, and the hype for this one has never been bigger. However, the first reviews are in, and to say they have been negative is an understatement.

Currently holding a 3.6 rating on IMDb, and with 41% on Rotten Tomatoes, Fifty Shades of Grey stars The Fall star Jamie Dornan as Christian Grey, a tormented billionaire who seduces literature student Anastasia Steele, played by Dakota Johnson. I’ll be honest, I have no clue what it’s about, but stuff happens and then they proceed to make love. A lot. That appears to be the only hook for Fifty Shades, but by the sounds of things, it was just a gimmick really, since it has been critically panned so far.

However, not all is lost for Fifty Shades. The target audience for this film really isn’t critics – it’s mostly middle-aged women – so just because it has done badly critically doesn’t mean it won’t get the goods at the box office. In fact, I’d be very surprised if this wasn’t the most successful film of February 2015, not necessarily because of its quality, but due to the effective marketing and massive hype surrounding it.

The second and third instalments in the series, Fifty Shades Darker and Fifty Shades Freed have already been green-lit by the distributor, Universal Studios, but if the reception from the general public is frosty and if it bombs at the box office, chances are we won’t get to see the conclusion to Anastasia and Christian’s story. What a shame.

Personally, I have absolutely no interest in watching Fifty Shades, so don’t expect a review up any time soon. But of course, if you enjoy it I completely accept that, and if you disagree with what I’ve said in this article, that’s fine and I appreciate that everyone’s opinion is different.

What do you think of the reception to Fifty Shades of Grey? Will you be watching it this weekend, or will you give the saucy flick a miss? As always, make sure to leave a comment below, and don’t forget to follow up on WordPress, Facebook, Twitter and Google+.

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